To properly understand how you should be solving problems for your audiences, teams need to work to understand the day in the life of users. This happens in a variety of ways. It involves a lot of brainstorming, assumption mapping, and research to understand how to communicate goals and motivations of your audiences. Understanding how you want to describe your audience is up to you and the team and the clients involved. You can use Segmentation to describe your audiences from different perspectives: where they live, how they behave, their background, or their socioeconomic status. From there, you can work together to identify the motivations and goals that audiences have, and what kinds of segments are the most valuable to focus on for the business. This workshop helps teams brainstorm about the segmented traits of potential audiences, and communicate what they care about to gain a common understanding.
