“Good Design, when it’s done well, becomes invisible.” - Jared Spool

User experience deals with the study of how humans interact with the world. Whether physical or digital, User Interfaces must be engineered to help humans accomplish their goals. Behind it all, the human brain helps us take in information, perceive it, and interpret the world.

What makes a “Good” Design? What makes a “Poor” Design?

The most successful, self-evident, and intuitive Designs have no “friction” between the user and the interface. But what causes “friction” in user experiences? And how can UX designers reduce friction successfully?

They must do so by understanding the inner workings of the human brain.

This class is a deep dive in human Brain Psychology as it relates to UX design and UX research work. It will teach you practical applications of Brain Psychology and how to apply these principles in UX design and UX research to increase intuitiveness and self-evidence.

By completing the class homework, you will receive a certification of class completion after the class is over.