Brain Psychology and UX Design Masterclass (January 2025)
$50.00 USD
Jan 6, 2025
Feb 7, 2025
“Good Design, when it’s done well, becomes invisible.” - Jared Spool
User experience deals with the study of how humans interact with the world. Whether physical or digital, User Interfaces must be engineered to help humans accomplish their goals. Behind it all, the human brain helps us take in information, perceive it, and interpret the world.
What makes a “Good” Design? What makes a “Poor” Design?
The most successful, self-evident, and intuitive Designs have no “friction” between the user and the interface. But what causes “friction” in user experiences? And how can UX designers reduce friction successfully?
They must do so by understanding the inner workings of the human brain.
This class is a deep dive in human Brain Psychology as it relates to UX design and UX research work. It will teach you practical applications of Brain Psychology and how to apply these principles in UX design and UX research to increase intuitiveness and self-evidence.
By completing the class homework, you will receive a certification of class completion after the class is over.
Apply principles of Brain Psychology to user interface designs.
Apply Gestalt Principles of Perception to user interface designs.
Understand the functions in the brain that affect how humans interpret the world.
Understand how cognitive processes and cognitive load affect how humans will interact with user experiences.
Understand the principles of UX based on brain functions and cognitive processes.
Understand how to measure intuitiveness or self-evidence in user interfaces through qualitative and quantitative research methods.
Week 1 - Jan 6 - 11
Lecture - Tuesday Jan 7 @ 4p PST / 7p EDT / 12a UTC
REPEAT Lecture - Thursday Jan 9 @ 10a PST / 1p EDT / 6p UTC
Working Session - Thursday Jan 9 @ 4p PST / 7p EDT / 12a UTC
REPEAT Working Session - Friday Jan 10 @ 10a PST / 1p EDT / 6p UTC
Week 2 - Jan 13 - 18
Lecture - Tuesday Jan 14 @ 4p PST / 7p EDT / 12a UTC
REPEAT Lecture - Thursday Jan 16 @ 10a PST / 1p EDT / 6p UTC
Working Session - Thursday Jan 16 @ 4p PST / 7p EDT / 12a UTC
REPEAT Wrkig Session - Fri Jan 17 @ 10a PST / 1p EDT / 6p UTC
Week 3 - Jan 20 - 25
Lecture - Tuesday Jan 21 @ 4p PST / 7p EDT / 12a UTC
REPEAT Lecture - Thursday Jan 23 @ 10a PST / 1p EDT / 6p UTC
Working Session - Thursday Jan 23 @ 4p PST / 7p EDT / 12a UTC
REPEAT Working Session - Friday Jan 24 @ 10a PST / 1p EDT / 6p UTC
Week 4 - Jan 27 - 31
Lecture - Tuesday Jan 28 @ 4p PST / 7p EDT / 12a UTC
REPEAT Lecture - Thursday Jan 30 @ 10a PST / 1p EDT / 6p UTC
Working Session - Thursday Jan 30 @ 4p PST / 7p EDT / 12a UTC
REPEAT Working Session - Friday Jan 31 @ 10a PST / 1p EDT / 6p UTC
Week 5 - Feb 3 - 7
Lecture - Tuesday Feb 4 @ 4p PST / 7p EDT / 12a UTC
REPEAT Lecture - Thursday Feb 6 @ 10a PST / 1p EDT / 6p UTC
Working Session - Thursday Feb 6 @ 4p PST / 7p EDT / 12a UTC
REPEAT Working Session - Friday Feb 7 @ 10a PST / 1p EDT / 6p UTC
Registration closed